FDA's New Policy on Artificial Colors Sparks Consumer Confusion
The Food and Drug Administration (FDA) has recently redefined what 'no artificial colors' means on food labels, causing concern among consumer advocates. Previously, this label indicated that no added colors were present in a product. Under the new policy, only FD&C dyes and petroleum-based dyes like Red 40, Yellow 5, and Blue 2 are considered artificial. Other synthetic additives, such as titanium dioxide, which is used to enhance whiteness in foods and is banned in the European Union due to toxicity concerns, can now be included in products labeled as having 'no artificial colors.' This change has led to confusion for consumers who rely on these labels for making informed purchasing decisions. The FDA has stated that it will review additives like titanium dioxide and take action if new data indicates they are unsafe. Meanwhile, several states, including California and West Virginia, are implementing bans on certain synthetic dyes in school meals.