PATA Opens Applications for 2026 Face of the Future Award, Offering Global Opportunities for Young Tourism Leaders
The Pacific Asia Travel Association (PATA) has announced the opening of applications for its 2026 Face of the Future award, a prestigious recognition aimed at young professionals in the travel and tourism industry. The award, which has been a staple for nearly 25 years, seeks to honor individuals who have shown exceptional leadership and commitment to the sustainable development of the Asia Pacific travel sector. This year’s award coincides with PATA’s 75th anniversary, adding significance to the event. The winner will receive a full sponsorship to attend the PATA Travel Mart 2026 in Kuching, Malaysia, a seat on the PATA Board, and various speaking and mentorship opportunities. Applications are open until June 15, 2026. 
