Explore

Trendpost Trendpost
Where A Major TV-Premiere Marketing Budget Goes Beyond Reviews

Where A Major TV-Premiere Marketing Budget Goes Beyond Reviews

Discover where the multi-million dollar marketing budgets for new TV shows really go, from influencer campaigns to immersive real-world events.
Trendline Trendline
Paramount Requests November Antitrust Trial Amid States' Push for April 2027 Date

Paramount Requests November Antitrust Trial Amid States' Push for April 2027 Date

Paramount Requests November Antitrust Trial Amid States' Push for April 2027 Date
Trendpost Trendpost
How Boomers and Gen Z Discover TV Premieres Through Different Channels

How Boomers and Gen Z Discover TV Premieres Through Different Channels

Film and TV studios face a generational marketing puzzle: reaching Boomers via trusted networks and Gen Z through viral social media clips.
Trendline Trendline
Netflix Casts Beatrice Kitsos and David Iacono in 'Better Than the Movies' Adaptation

Netflix Casts Beatrice Kitsos and David Iacono in 'Better Than the Movies' Adaptation

Netflix Casts Beatrice Kitsos and David Iacono in 'Better Than the Movies' Adaptation
Trendline Trendline
Hollywood Shifts Marketing Focus from Film Critics to Influencers

Hollywood Shifts Marketing Focus from Film Critics to Influencers

Hollywood Shifts Marketing Focus from Film Critics to Influencers
Trendline Trendline
Julia Hart to Direct Netflix's 'Better Than the Movies' Adaptation, Filming Set for Fall

Julia Hart to Direct Netflix's 'Better Than the Movies' Adaptation, Filming Set for Fall

Julia Hart to Direct Netflix's 'Better Than the Movies' Adaptation, Filming Set for Fall
Trendline Trendline
Mike Darnell Signs Exclusive Deal with Netflix for Unscripted Content

Mike Darnell Signs Exclusive Deal with Netflix for Unscripted Content

Mike Darnell Signs Exclusive Deal with Netflix for Unscripted Content
Trendline Trendline
PodcastOne and DoubleVerify Holdings Capitalize on BookTok's Influence in Media

PodcastOne and DoubleVerify Holdings Capitalize on BookTok's Influence in Media

PodcastOne and DoubleVerify Holdings Capitalize on BookTok's Influence in Media
Trendline Trendline
Danny Boushebel's Diverse Career Spans Hollywood, Television, and International Cinema

Danny Boushebel's Diverse Career Spans Hollywood, Television, and International Cinema

Danny Boushebel's Diverse Career Spans Hollywood, Television, and International Cinema
Trendline Trendline
Film Producer Sues Netflix for $105 Million Over Stolen Film Copy

Film Producer Sues Netflix for $105 Million Over Stolen Film Copy

Film Producer Sues Netflix for $105 Million Over Stolen Film Copy
Trendline Trendline
Producer Sues Netflix Over Lost Unreleased Nicolas Cage Movie, Seeks $105 Million in Damages

Producer Sues Netflix Over Lost Unreleased Nicolas Cage Movie, Seeks $105 Million in Damages

Producer Sues Netflix Over Lost Unreleased Nicolas Cage Movie, Seeks $105 Million in Damages
Trendline Trendline
Hulu and HBO Max Release New Films Featuring Star-Studded Casts

Hulu and HBO Max Release New Films Featuring Star-Studded Casts

Hulu and HBO Max Release New Films Featuring Star-Studded Casts