National Cereal Festival Returns to Battle Creek with Family Activities and Parade
The National Cereal Festival is set to return to downtown Battle Creek on June 13, offering a morning filled with food, entertainment, and family activities. The event, which runs from 8 a.m. to noon along McCamly Street, celebrates Battle Creek's historical significance as the birthplace of the cereal industry. Organized by Kellogg Arena, the festival will feature live music, games, competitions, vendor booths, and activities for children. Attendees can enjoy free cereal, milk, and juice during the event. The festival weekend will kick off with the National Cereal Parade on June 12 at 6:30 p.m., starting and ending at the Kool Center, featuring cereal mascots and community participants. The festival is free and open to the public, rain or shine.