FIFA Faces Backlash Over World Cup Commercialization Plan
FIFA's proposal to sell stakes in the World Cup and other commercial operations to private investors has sparked significant opposition. UEFA, the European soccer governing body, has called an emergency meeting to discuss a coordinated response, including a potential boycott of FIFA tournaments. The plan involves creating a new entity, FIFA Forward Enterprise (FFE), to manage money-making operations like broadcast rights and sponsorships, with a valuation of $20 billion. Thrive Capital, led by Joshua Kushner, is seeking investors. The proposal has been criticized for lacking consultation with major soccer bodies, including UEFA, Concacaf, and the AFC. 
