CVS Health Explores Digital Health Needs of Seniors, Highlights Challenges and Opportunities
CVS Health has released a whitepaper examining the digital health needs of Medicare members, revealing significant challenges and opportunities in engaging older adults with technology. The study found that over 70% of Medicare members experience confusion or uncertainty when navigating online health information. Despite this, there is a strong willingness among seniors to use digital health tools, with 71% expressing eagerness to engage with such technologies. The research involved surveys, interviews, and ethnographic studies to gather insights from Medicare-eligible consumers. Dr. Benjamin Kornitzer, Aetna's senior vice president and CMO, noted that the findings challenge the assumption that older adults are resistant to technology, highlighting an opportunity to support them in managing medications, follow-ups, and chronic conditions through digital means. CVS Health plans to apply these insights to enhance its digital offerings, focusing on clearer navigation, improved accessibility, and enhanced priv... 
