Tom Steyer's Use of Paid Influencers in Gubernatorial Campaign Under Investigation
Tom Steyer, a candidate for California governor, is facing scrutiny for his campaign's use of paid social media influencers. State election regulators have launched an investigation into whether these influencers failed to disclose their sponsored content, as required by California law. Steyer's campaign has been using influencers to post favorable content about him, raising questions about transparency and authenticity. The campaign argues that payments are disclosed in finance reports and that influencers are informed of their disclosure obligations. Critics claim the strategy is deceptive, aiming to create an artificial grassroots following.