Boux Avenue Launches Fundraising Initiative for The Eve Appeal to Support Cancer Research
Boux Avenue has initiated a fundraising campaign to support The Eve Appeal, a charity focused on research into gynaecological cancers. The retailer will donate 10% of sales from select products, including a pink mix bralette, matching thong, and a ribbed pyjama set, to the charity. This initiative will run throughout May, with Boux Avenue staff also participating in fundraising activities. The partnership, which began in 2024, aims to raise awareness and funds for research into five types of gynaecological cancers: womb, ovarian, cervical, vulval, and vaginal. Educational content will be shared on Boux Avenue's platforms to inform the public about these cancers and the importance of early detection. 
