LIONS Riyadh Festival to Launch in December 2027, Focusing on Creative Marketing and Industry Innovation
The LIONS Riyadh festival, a new regional event centered on creative marketing, culture, and industry innovation, is scheduled to take place from December 6 to 8, 2027. Organized by Tahaluf in partnership with LIONS and the Saudi Ministry of Media, the three-day event will be held at the King Abdullah Financial District in Riyadh. This festival aims to gather senior marketing officials, creative leaders, agencies, brands, and emerging talents from the Middle East and internationally. The program will focus on creative excellence, marketing effectiveness, culture, and the future of the industry, providing a platform for Middle Eastern talent and storytelling to influence global creative conversations. Faisal Al-khamissi, co-chairman of Tahaluf, stated that the launch reflects Saudi Arabia's growing international profile and the creative potential of the wider Arab region. Philip Thomas, chair of LIONS, noted that the Middle East is entering a new phase of creative growth, driven by a young population and ex...