California AG's Office Intensifies Privacy Regulation Enforcement with New Strike Force
California is intensifying its enforcement of privacy regulations under the California Consumer Privacy Act (CCPA) and its amendment, the California Privacy Rights Act (CPRA). A new division, the Data Broker Enforcement Strike Force, has been established by CalPrivacy to ensure compliance within the data broker industry. This initiative is part of a broader effort to address concerns over the misuse of personal information by data brokers. The enforcement includes adherence to the Delete Act, effective January 1, 2026, which mandates data brokers to register, pay a fee, and comply with consumer deletion requests. Additionally, the California Attorney General's office recently settled with a mobile app gaming company for $1.4 million due to non-compliance with CCPA opt-out requirements, particularly concerning the sale of minors' information without consent. The settlement requires the company to implement opt-out and opt-in consents and monitor compliance for three years. 
