Glaukos and Stephen Curry Launch Keratoconus Awareness Campaign in U.S.
Glaukos, a medical technology company, has partnered with NBA star Stephen Curry to launch the "Could it be KC?" campaign. This initiative aims to increase awareness and promote earlier detection of keratoconus (KC), a progressive eye disease. The campaign, which begins this year with further activities planned for 2027, will provide educational resources for individuals, families, caregivers, and healthcare professionals regarding KC warning signs and the importance of timely diagnosis. Stephen Curry, who has personal experience with KC, will share his story to help reduce the stigma associated with vision problems and encourage proactive eye care. A key part of the launch includes an educational community event in Oakland, California, where Curry will engage with students, read a new picture book inspired by his KC journey, and participate in a pickup basketball game. The campaign specifically targets diverse and underserved communities, where access to eye care may lead to delayed diagnosis and treatmen...
