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New Star Trek Movie Directors Announce Progress and Future Setting at Comic-Con

New Star Trek Movie Directors Announce Progress and Future Setting at Comic-Con

New Star Trek Movie Directors Announce Progress and Future Setting at Comic-Con
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Johnny Depp Surprises Comic-Con as Ebenezer Scrooge, Promotes New Film

Johnny Depp Surprises Comic-Con as Ebenezer Scrooge, Promotes New Film

Johnny Depp Surprises Comic-Con as Ebenezer Scrooge, Promotes New Film
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Comic-Con 2026 Unveils New Trailers for Upcoming Films and Series

Comic-Con 2026 Unveils New Trailers for Upcoming Films and Series

Comic-Con 2026 Unveils New Trailers for Upcoming Films and Series
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How Disney Uses Comic-Con and D23 for Different Types of Fan Engagement

How Disney Uses Comic-Con and D23 for Different Types of Fan Engagement

An inside look at Disney's two-pronged marketing strategy, explaining how it uses both Comic-Con and D23 to maximize fan hype and control its message.
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A Practical Framework for Evaluating Whether Comic-Con Buzz May Translate Beyond the Convention

A Practical Framework for Evaluating Whether Comic-Con Buzz May Translate Beyond the Convention

Go beyond the hype. Here's a box-office analyst's framework for measuring real movie momentum coming out of Comic-Con.
USA Today USA Today
Johnny Depp crashes Comic-Con panel as Ebenezer Scrooge

Johnny Depp crashes Comic-Con panel as Ebenezer Scrooge

Johnny Depp surprised fans at Comic-Con by showing up unannounced at an unrelated panel in character as Ebenezer Scrooge.
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Johnny Depp's Hollywood Comeback as Ebenezer Scrooge at Comic-Con

Johnny Depp's Hollywood Comeback as Ebenezer Scrooge at Comic-Con

Johnny Depp's Hollywood Comeback as Ebenezer Scrooge at Comic-Con
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How Marvel’s 2014 Phase Three Event Popularized the Modern Slate Reveal

How Marvel’s 2014 Phase Three Event Popularized the Modern Slate Reveal

How did the movie slate reveal transform from a dry press release into a massive fan event? We trace its origins back to one pivotal moment in 2014.
Variety Variety
Guillermo del Toro said ‘Absolutely No Goddamn AI’ in ‘Pan’s Labyrinth’ 3D Re-Release: ‘We’re Protecting a Lineage of Art’

Guillermo del Toro said ‘Absolutely No Goddamn AI’ in ‘Pan’s Labyrinth’ 3D Re-Release: ‘We’re Protecting a Lineage of Art’

Guillermo del Toro had one rule when bringing “Pan’s Labyrinth” back to theaters for its 20th anniversary: “No goddamn AI.” The filmmaker returned to San Diego Comic-Con to discuss the film’s 20th anniversary, which returns to theaters Oct. 9 in 3D and HDR for the first time. The filmmaker said he converted “Pan’s Labyrinth” into […]
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How the 2015 Suicide Squad Leak Forced Warner Bros. to Release Its Comic-Con Footage

How the 2015 Suicide Squad Leak Forced Warner Bros. to Release Its Comic-Con Footage

Before studios released everything online, a grainy, leaked video from Comic-Con became a watershed moment in fan culture and movie marketing.
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Johnny Depp Surprises Fans at Comic-Con as Ebenezer Scrooge, Promoting Upcoming Film

Johnny Depp Surprises Fans at Comic-Con as Ebenezer Scrooge, Promoting Upcoming Film

Johnny Depp Surprises Fans at Comic-Con as Ebenezer Scrooge, Promoting Upcoming Film
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Why Filmmakers Publicly Explain Controversial Franchise Casting Choices

Why Filmmakers Publicly Explain Controversial Franchise Casting Choices

Explore why film directors use the San Diego Comic-Con stage to defend controversial casting choices, a high-stakes blend of PR, art, and commerce.