Syracuse University Launches Content Creation Program to Address Growing Influencer Market
Syracuse University has announced the launch of its new Center for the Creator Economy, aimed at equipping students with skills necessary for the burgeoning influencer industry. The center will offer courses on content creation, brand building, and technical skills, with plans to introduce a content creation minor by fall 2026. This initiative comes in response to the growing interest among Gen Z in becoming social media influencers, a market projected to reach half a trillion dollars in the coming years. The center will also feature a makerspace with high-quality equipment for students to create content. Mike Haynie, Syracuse's vice chancellor for strategic initiatives, spearheaded the project after recognizing the lack of formal education in this field despite its rapid growth. 
