Thredbo Resort Launches Winter 2026 Campaign Featuring Australian Winter Athletes
Thredbo Resort has unveiled its Winter 2026 campaign titled 'Better Get Down Here,' which is a continuation of its 'Better' platform. The campaign, launched on May 1, 2026, aims to attract visitors by highlighting the resort's world-class offerings and the recent successes of Australian winter athletes. The campaign features a lineup of prominent Australian winter athletes, including gold medallist Josie Baff, silver medallist Scotty James, and silver and bronze medallist Ben Tudhope, among others. These athletes are featured across various campaign materials, adding authenticity and momentum to the season. The campaign is set to launch ahead of the resort's Opening Day on June 6, 2026, and includes a packed events calendar with on-mountain competitions and cultural events. 
