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Inside the FIFA World Cup 2026: How Brands and Celebs Celebrated Soccer’s Big U.S. Invasion

Inside the FIFA World Cup 2026: How Brands and Celebs Celebrated Soccer’s Big U.S. Invasion

From seeing stars at SoFi Stadium to sampling the tournament's official drink sponsor, here's a look at how brands activated for the tournament
AP News AP News
This year's supersized World Cup had some things go wrong. There was also a lot that went right

This year's supersized World Cup had some things go wrong. There was also a lot that went right

The World Cup hosted by the U.S., Canada and Mexico wasn't perfect, but has still been widely hailed as a success
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Kylian Mbappe Secures Second Consecutive World Cup Golden Boot with Record Performance

Kylian Mbappe Secures Second Consecutive World Cup Golden Boot with Record Performance

Kylian Mbappe Secures Second Consecutive World Cup Golden Boot with Record Performance
SB Nation SB Nation
Lionel Messi, Pau Cubarsi and The 10 Best Players of World Cup 2026

Lionel Messi, Pau Cubarsi and The 10 Best Players of World Cup 2026

These names shone brighter than the rest in the tournament
SB Nation SB Nation
FIFA World Cup awards: Who should have won?

FIFA World Cup awards: Who should have won?

We discuss the World Cup awards and whether the right players received them.
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Kylian Mbappé Wins Second World Cup Golden Boot, Surpassing Lionel Messi

Kylian Mbappé Wins Second World Cup Golden Boot, Surpassing Lionel Messi

Kylian Mbappé Wins Second World Cup Golden Boot, Surpassing Lionel Messi
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Kylian Mbappé Secures Second Golden Boot at 2026 World Cup, Sets New Scoring Record

Kylian Mbappé Secures Second Golden Boot at 2026 World Cup, Sets New Scoring Record

Kylian Mbappé Secures Second Golden Boot at 2026 World Cup, Sets New Scoring Record
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Kylian Mbappe Wins World Cup Golden Boot Twice

Kylian Mbappe Wins World Cup Golden Boot Twice

Kylian Mbappe Wins World Cup Golden Boot Twice
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Spain Dominates 2026 FIFA World Cup Awards with Rodri, Simón, and Cubarsí; Mbappé Shines for France

Spain Dominates 2026 FIFA World Cup Awards with Rodri, Simón, and Cubarsí; Mbappé Shines for France

Spain Dominates 2026 FIFA World Cup Awards with Rodri, Simón, and Cubarsí; Mbappé Shines for France
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ZA/UM Lays Off 32 Employees Following Underperformance of Latest Game

ZA/UM Lays Off 32 Employees Following Underperformance of Latest Game

ZA/UM Lays Off 32 Employees Following Underperformance of Latest Game
SB Nation SB Nation
Who were your World Cup 2026 heroes? Tell us your favourite player, goal and match

Who were your World Cup 2026 heroes? Tell us your favourite player, goal and match

Time to decide!
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Kylian Mbappé Predicts Lionel Messi's Record-Breaking Performance in World Cup Final

Kylian Mbappé Predicts Lionel Messi's Record-Breaking Performance in World Cup Final

Kylian Mbappé Predicts Lionel Messi's Record-Breaking Performance in World Cup Final