Clear Fashion App Introduces Environmental Scanning for Textile Products
Clear Fashion, a French app, has launched a new feature allowing consumers to scan over 27,000 textile products to access their environmental impact scores. This development follows the French government's introduction of the Environmental Cost scheme, which assigns a numerical score to garments based on their ecological footprint. The app, often compared to the 'Yuka for food', aims to make environmental labeling more accessible to consumers by providing instant information through barcode scanning. The initiative includes a wide range of products from mass-market to luxury brands, and it seeks to promote transparency and informed consumer choices. 
