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Ford's first $30,000 shot at increasing U.S. EV demand has a name

Ford's first $30,000 shot at increasing U.S. EV demand has a name

Ford has been losing billions on its electric vehicle ambitions for years, so the company has switched gears. Instead of making high-end EVs that cost a lot more than its gas-powered and hybrid offerings, Ford decided to go the other way and target EVs that are affordable. It's a strategy that has ...
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Ford Introduces Affordable Electric Pickup Truck Named 'Fathom'

Ford Introduces Affordable Electric Pickup Truck Named 'Fathom'

Ford Introduces Affordable Electric Pickup Truck Named 'Fathom'
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Ford Announces Fathom, an Affordable Electric Truck Under $30,000

Ford Announces Fathom, an Affordable Electric Truck Under $30,000

Ford Announces Fathom, an Affordable Electric Truck Under $30,000
Reuters Reuters
Ford's new EV truck Fathom to be priced starting at about $28,000

Ford's new EV truck Fathom to be priced starting at about $28,000

By Nora Eckert DETROIT, Aug 6 (Reuters) - Ford Motor said on Thursday that its upcoming midsize electric pickup truck would be priced starting at about $28,000 and named Fathom, as the Michigan automaker looks to offer an affordable model in a market full of pricey EVs.
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Ford Unveils Affordable Electric Truck 'Fathom' Amidst Slowing EV Growth

Ford Unveils Affordable Electric Truck 'Fathom' Amidst Slowing EV Growth

Ford Unveils Affordable Electric Truck 'Fathom' Amidst Slowing EV Growth
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Ford Unveils Fathom: A New Midsize Electric Pickup with Advanced Features

Ford Unveils Fathom: A New Midsize Electric Pickup with Advanced Features

Ford Unveils Fathom: A New Midsize Electric Pickup with Advanced Features
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Ford Unveils Affordable Fathom EV Pickup with Innovative Features

Ford Unveils Affordable Fathom EV Pickup with Innovative Features

Ford Unveils Affordable Fathom EV Pickup with Innovative Features
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Ford Fathom: New Affordable Electric Midsize Truck Targets Budget-Conscious Consumers

Ford Fathom: New Affordable Electric Midsize Truck Targets Budget-Conscious Consumers

Ford Fathom: New Affordable Electric Midsize Truck Targets Budget-Conscious Consumers
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Ford's Fathom Electric Truck: A New Manufacturing Approach for Cost Efficiency

Ford's Fathom Electric Truck: A New Manufacturing Approach for Cost Efficiency

Ford's Fathom Electric Truck: A New Manufacturing Approach for Cost Efficiency
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Ford Unveils Fathom: New Electric Midsize Truck with Innovative Features

Ford Unveils Fathom: New Electric Midsize Truck with Innovative Features

Ford Unveils Fathom: New Electric Midsize Truck with Innovative Features
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Ford Announces New Electric Pickup 'Fathom' with Affordable Pricing

Ford Announces New Electric Pickup 'Fathom' with Affordable Pricing

Ford Announces New Electric Pickup 'Fathom' with Affordable Pricing
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Ford Unveils New Electric Pickup Truck 'Fathom' to Enter Midsize EV Market

Ford Unveils New Electric Pickup Truck 'Fathom' to Enter Midsize EV Market

Ford Unveils New Electric Pickup Truck 'Fathom' to Enter Midsize EV Market