Arkansas State Police Launch 'Extreme Safety' Campaign for Back-to-School Season
The Arkansas State Police Highway Safety Office has initiated the 'Extreme Safety' campaign to promote road safety as students return to school. Running from August 10 to August 16, the campaign urges drivers, pedestrians, and cyclists to adopt safe practices during this busy period. The initiative comes in response to statistics from the National Highway Traffic Safety Administration, which reported 73 pedestrian and pedalcyclist fatalities on Arkansas roads in 2024. The campaign emphasizes the importance of reducing distractions, obeying speed limits, and being vigilant in school zones and residential areas.