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Why Social Engagement Adds Context That VMA TV Ratings Cannot Capture

Why Social Engagement Adds Context That VMA TV Ratings Cannot Capture

For a cultural event like the VMAs, TV ratings are only a small part of the story. Here's why social media engagement is the far more valuable metric.
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How TikTok, YouTube, Instagram, and X Extend the Life of VMA Highlights

How TikTok, YouTube, Instagram, and X Extend the Life of VMA Highlights

The battle for the year's biggest VMA moments isn't just on stage. It's a war between TikTok, YouTube, and Instagram for your attention.
ReutersReuters
Chinese beauty product exporters are sitting pretty despite US trade dispute

Chinese beauty product exporters are sitting pretty despite US trade dispute

By Claire Fu, Chenxi Yang and Nicoco Chan SINGAPORE/LIANYUNGANG, China, Sept 23 (Reuters) - From pre-bleached straight hair wigs to wavy clipped extensions and blinged-out coffin-shaped nails, sales of Chinese-made beauty accessories are surging across the United States.
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How the VMAs Reflect the Shift From MTV Culture to Streaming Culture

How the VMAs Reflect the Shift From MTV Culture to Streaming Culture

An analysis of how the MTV Video Music Awards mirrors the evolution of pop culture, from the monoculture of cable TV to today's fragmented streaming era.
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How Planned Spectacle and Unscripted Moments Built the VMAs’ Anything-Can-Happen Reputation

How Planned Spectacle and Unscripted Moments Built the VMAs’ Anything-Can-Happen Reputation

A look at how MTV's Video Music Awards built a brand on spontaneous chaos, while carefully producing its most iconic and controversial moments.
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Why VMA Performances Can Take on a Second Life in Short-Form Video

Why VMA Performances Can Take on a Second Life in Short-Form Video

Discover how artists and producers now design VMA performances for TikTok and Reels, prioritizing viral moments over traditional stagecraft.
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TikTok's BeautyTok Emerges as Fastest-Growing Segment in Beauty Influencer Marketing

TikTok's BeautyTok Emerges as Fastest-Growing Segment in Beauty Influencer Marketing

TikTok's BeautyTok Emerges as Fastest-Growing Segment in Beauty Influencer Marketing
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How Cinematic Storytelling Can Shape a VMA Performance

How Cinematic Storytelling Can Shape a VMA Performance

The MTV VMAs are no longer just about live music. We explore the rise of cinematic performances that feel more like short films than stage shows.
USA TodayUSA Today
Tampa Bay Rays clinch AL East, here's how to buy Rays playoff tickets

Tampa Bay Rays clinch AL East, here's how to buy Rays playoff tickets

The Tampa Bay Rays are the 2026 champions of the American League East. Here's everything you need to know in order to buy Rays MLB playoff tickets.
USA TodayUSA Today
The daily benefits of Samsung's new Galaxy Watch9 might surprise you

The daily benefits of Samsung's new Galaxy Watch9 might surprise you

Explore Samsung Galaxy Watch9 features, health tracking tools, connectivity options and customizable bands to find the right fit.
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Loyola Phoenix Criticizes 'Maximalist' Dorm Decor Trends Among College Students

Loyola Phoenix Criticizes 'Maximalist' Dorm Decor Trends Among College Students

Loyola Phoenix Criticizes 'Maximalist' Dorm Decor Trends Among College Students
USA TodayUSA Today
Martha Stewart's skincare brand created a $45 serum for smoother lips

Martha Stewart's skincare brand created a $45 serum for smoother lips

Elm Biosciences is expanding beyond skincare with Elemental Lip Serum, a peptide-powered treatment designed to hydrate, smooth lip lines and support fuller-looking lips.