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Here's what to expect at Apple's big event on Wednesday

Here's what to expect at Apple's big event on Wednesday

Apple's annual product announcement event starts at 1 p.m. ET on Wednesday, Sept. 9. Folks can watch at home on the Apple website or Apple TV app.
Reuters Reuters
Apple's Ternus faces AI test as foldable iPhone takes center stage

Apple's Ternus faces AI test as foldable iPhone takes center stage

By Stephen Nellis SAN FRANCISCO, Sept 8 (Reuters) - When new CEO John Ternus unveils Apple's latest products on Wednesday, Wall Street expects him to show that the company can still deliver breakthrough hardware and a Siri virtual assistant capable of competing in the AI race.
FactFable FactFable
How Apple’s Public Services Numbers Could Reframe the iPhone 18 Event

How Apple’s Public Services Numbers Could Reframe the iPhone 18 Event

As Apple prepares to launch the iPhone 18, the real story isn't just new hardware but how the company's booming services division is changing everything.
FactFable FactFable
Tim Cook’s Hardest iPhone 18 Event Question Is Whether Apple Intelligence Can Feel Native

Tim Cook’s Hardest iPhone 18 Event Question Is Whether Apple Intelligence Can Feel Native

As Apple prepares to launch the iPhone 18, its biggest challenge is ensuring its new AI, Apple Intelligence, feels seamlessly integrated, not just added on.
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11 Questions Developers Should Ask Before the iPhone 18 Event

11 Questions Developers Should Ask Before the iPhone 18 Event

As Apple prepares to unveil the iPhone 18, here are the key questions developers should be asking about AI, new hardware, and platform shifts.
FactFable FactFable
9 Signals to Watch During the iPhone 18 Event if You Care About AI

9 Signals to Watch During the iPhone 18 Event if You Care About AI

Apple's upcoming iPhone 18 event is a referendum on its AI strategy; here are nine key signals to watch for that will define its future.
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The iPhone 18 Event Rule Breaker: Privacy May Matter More Than Chatbots

The iPhone 18 Event Rule Breaker: Privacy May Matter More Than Chatbots

As Apple prepares its September 9 event, the real showstopper may not be AI, but a strategic and potentially groundbreaking new focus on privacy.
Trendline Trendline
Pop Mart Expands Global Retail Presence with First European Flagship Store in Paris Amid Cooling Overseas Sales

Pop Mart Expands Global Retail Presence with First European Flagship Store in Paris Amid Cooling Overseas Sales

Pop Mart Expands Global Retail Presence with First European Flagship Store in Paris Amid Cooling Overseas Sales
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How Apple’s Public Buyback Strategy Changes the iPhone 18 Event Conversation

How Apple’s Public Buyback Strategy Changes the iPhone 18 Event Conversation

As Apple unveils its latest iPhone, its massive stock buyback program is shifting the conversation from pure innovation to financial engineering.
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The Operating Margin Detail That Separates Hype From Reality at the iPhone 18 Event

The Operating Margin Detail That Separates Hype From Reality at the iPhone 18 Event

Beyond the flashy features of the new iPhone, one financial metric reveals the true health of Apple's business. Here’s what operating margin is and why it matters.
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Jony Ive’s Design Legacy Still Shadows the iPhone 18 Event

Jony Ive’s Design Legacy Still Shadows the iPhone 18 Event

With the launch of the iPhone 18, Apple's design evolution is once again under scrutiny, but the ghost of Jony Ive's philosophy looms large.
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What to Check Before Reacting to iPhone 18 Event Headlines

What to Check Before Reacting to iPhone 18 Event Headlines

As the iPhone 18 event approaches, learn how to analyze the news and separate genuine innovation from the inevitable media hype and speculation.