Asia-Pacific Broadcasting Industry Faces Competitive Challenges Amid AI and Data Integration
The broadcasting industry in the Asia-Pacific region is undergoing significant changes as it adapts to a fragmented media landscape. Ahmad Ridhwan Azizan, a Partner Expert at Roland Berger, highlights the increasing competition faced by legacy broadcasters due to the proliferation of platforms and the need for data-driven personalization. The industry is seeing a shift from broad-demographic programming to more targeted advertising through the use of Customer Data Platforms (CDP) and AI-driven localization tools. This transformation is necessary to bridge linear and digital audiences and to scale content across diverse linguistic markets. Additionally, the migration to hybrid cloud infrastructures is helping reduce operational costs, allowing broadcasters to invest in local intellectual property and digital-first distribution networks. 
