UltraViolet Launches 'Drop Flock' Campaign Urging Ulta Beauty to Remove Surveillance Cameras
UltraViolet, a national gender justice organization, has initiated a campaign titled 'Drop Flock' against Ulta Beauty, calling for the cosmetics retailer to discontinue its use of automated license-plate reader (ALPR) cameras from Flock Safety. The organization argues that these surveillance systems pose a threat to customer privacy and could disproportionately affect women and gender-expansive individuals. UltraViolet's petition, launched this month, has already garnered over 15,000 signatures. Jenna Sherman, UltraViolet Campaign Director, stated that Ulta Beauty's use of an invasive mass surveillance system without customer knowledge or consent violates the trust it has built with its predominantly female customer base. The campaign highlights concerns about the potential misuse of ALPR data, citing instances where law enforcement officers allegedly used similar systems for unauthorized tracking, including stalking women or monitoring visits to abortion clinics. Flock Safety, in response to privacy conce...