U.S. Leisure Travel Spending Reaches Record Highs Amid Strong Demand
According to the latest MMGY Research, U.S. leisure travel is experiencing a significant surge, with annual household travel spending projected to reach a record $5,704. The 'Spring Edition' of the Portrait of American Travelers™ survey, which included over 4,500 U.S. adults, indicates that 67% of travelers plan to take a trip in the next six months, and 56% intend to spend more on travel than in the past two years. This trend highlights travel as a top consumer priority despite economic pressures. The study also reveals that international travel intent is at a multiyear high, with 36% of U.S. travelers planning overseas trips, the strongest level since before 2020. Additionally, 50% of leisure travelers have used AI tools for trip planning, with Gen Zers and Millennials leading this adoption.