AI-Generated Content Raises Concerns During Senedd Election Campaign
During the Senedd election campaign, undercover voters in Wales were exposed to a variety of social media content, including AI-generated graphics and videos. These digital creations often appeared official and were sometimes misleading, with some content being produced by overseas entities targeting UK audiences. The campaign saw significant spending on social media advertising, with Welsh Labour leading the expenditure. The use of AI in creating political content has raised questions about the authenticity and influence of such materials on voters. The undercover voters, representing different demographics, experienced varied content, highlighting the personalized nature of social media feeds. 
