Nonprofit Board Members Encouraged to Become Major-Gift Partners
Nonprofit board members are being urged to shift from traditional fundraising roles to becoming major-gift partners. Rhea Wong, a fundraising expert, highlights the outdated model of board members simply soliciting donations, which can strain personal relationships and limit fundraising potential. Instead, Wong advocates for a partnership approach where board members engage in a six-stage process, including engagement, qualification, and stewardship, with staff leading the solicitation. This method aims to build long-term donor relationships and enhance the effectiveness of fundraising efforts. 
