Senator Ben Ray Luján Addresses Dynamic Pricing Legislation in the Senate
Senator Ben Ray Luján (D-NM) is actively involved in legislative efforts concerning dynamic pricing, a practice where retailers adjust prices based on various factors, including consumer data. This initiative mirrors similar legislation introduced in the House by Representative Rashida Tlaib (D-Mich.). The focus of these legislative efforts is to prevent price manipulation, particularly when it involves personalized pricing based on an individual's personal data. Maryland recently enacted the Protection From Predatory Pricing Act (HB 895), banning such practices effective October 1, 2026. This law specifically prohibits retailers from setting personalized prices for goods or services based on personal data, though it does not apply to discounts from loyalty programs or price adjustments due to taxes or shipping costs. The Maryland law also addresses broader algorithmic pricing methods, a concern shared by other states like California, Hawaii, and New York, which are also pursuing similar legislation. The i...
