Morocco's National Tourist Office and GNV Partner to Boost Italian Tourist Arrivals
Morocco’s National Tourist Office (ONMT) and Italian shipping company GNV have signed a three-year agreement to significantly increase tourist flows between Italy and Morocco, particularly through maritime travel. The partnership, formalized during GNV’s annual convention in Marrakech, aims to boost the number of Italian passengers traveling to Morocco to 350,000. This will be achieved through a joint action plan focused on destination promotion and expanding maritime traffic. Italy is a crucial tourism market for Morocco, with approximately 1.15 million Italian tourists visiting in 2025, 15% of whom arrived by sea. The collaboration includes a comprehensive communication campaign targeting Italian travelers via radio, television, influencer marketing, street marketing, and GNV’s network of travel agencies. Morocco will also gain increased visibility across GNV’s digital and onboard platforms, including screens on ships, the GNV App Morocco, and the company’s radio station. This initiative is part of ONMT’...
