Climate Power En Acción Launches 'El Precio Que Pagamos' Campaign to Address Rising Energy Costs for Latino Families
Climate Power En Acción has initiated a new communications campaign titled 'El Precio Que Pagamos' ('The Price We Pay'), specifically targeting Latino families in the U.S. The campaign aims to highlight how current policies and decisions are contributing to increased electricity and gas bills, making energy affordability a significant burden for these communities. According to Antonieta Cádiz, Executive Director of Climate Power En Acción, the campaign seeks to expose how critical oversight has been lifted, allowing tech giants and corporate polluters to expand without sufficient checks, thereby straining the energy grid. This situation, Cádiz states, results in Latino communities paying higher monthly power bills and facing greater health and environmental risks due to weakened pollution protections. The campaign will focus on states experiencing significant pressure on family budgets, including California, Colorado, Arizona, and Texas, utilizing paid and earned media, creator content, and digital communi...