WTTC Concludes High-Level Meeting in Madrid to Boost Global Travel and Tourism Investment
The World Travel & Tourism Council (WTTC) recently concluded a high-level meeting in Madrid, focusing on investment challenges and opportunities within the global travel and tourism sector. Led by Gloria Guevara, President and CEO of WTTC, the meeting brought together global industry leaders, ministers, and senior policymakers. Key discussions centered on removing travel barriers, leveraging technology for seamless journeys, enhancing global connectivity, and promoting sustainable tourism that benefits local communities and protects the environment. The meeting emphasized the importance of public-private partnerships in scaling investment, developing resilient infrastructure, and supporting long-term sector growth. Participants highlighted the need for legal certainty for investors and effective government facilitation to unlock private-sector capital. The sector's contribution to the global economy was significant, with international travel reaching over 1.5 billion people in 2025, contributing approximat...