New Jersey Enacts Law to Ban Surveillance Pricing and Halt Electronic Shelf Labels
New Jersey has introduced the Fair Price Protection Act, a new law aimed at prohibiting grocery stores from using personal data to set prices for individual shoppers. This legislation, set to take effect next year, targets 'surveillance pricing,' where retailers use personal information such as purchasing history to charge different prices to different customers. Governor Mikie Sherrill emphasized the importance of this law, stating that New Jersey families should not face higher costs due to companies exploiting their personal data. The law imposes penalties on retailers, including fines up to $10,000 for a first offense and $20,000 for subsequent violations. Additionally, the law pauses the implementation of new electronic shelf labels for a year to study their impact on surveillance pricing. Similar consumer privacy laws have been enacted in Maryland and Connecticut, with other states like New York and California considering comparable measures. 
