AI and Social Media: A New Era of Polarization
Researchers William J. Brady and Eli J. Finkel argue that AI, like social media, may exacerbate societal polarization. While some believe AI chatbots could promote expert consensus and moderate views, Brady and Finkel caution that AI's business model, reliant on user engagement, mirrors that of social media. This model incentivizes content that captures attention, potentially amplifying divisive content. The introduction of ads in AI platforms like ChatGPT raises concerns about the influence of advertising on AI responses. The researchers emphasize the need for scrutiny of AI's role in shaping public discourse, warning that AI's persuasive capabilities could deepen existing societal divides.