ViiV Healthcare Launches 'PrEP Wisdom' Campaign for HIV Prevention Awareness
ViiV Healthcare has launched the 'PrEP Wisdom' campaign to raise awareness about long-acting injectable (LAI) HIV prevention options. The campaign, featuring TV personality Michelle Visage, aims to empower individuals to make informed decisions about HIV prevention. It highlights the importance of understanding the differences in LAI PrEP options and encourages open dialogue between patients and healthcare providers. The campaign addresses the need for personalized HIV prevention strategies and aims to increase the uptake of PrEP among the 2.2 million people in the U.S. who could benefit from it. 
