Penn State Professor Co-Authors New Framework on Human-AI Relationships and Consumer Risks
Heather Shoenberger, an associate professor of advertising at Penn State, has co-authored a new framework called the Human-AI Asymmetric Relationship Theory (HAART). This theory, published in a special AI-focused issue of the Journal of Advertising, examines the inherent imbalance in human-conversational AI interactions. HAART posits that while AI can simulate emotional responsiveness, commitment, attachment, and intimacy, it cannot genuinely experience relational benefits or reciprocity. This simulation can lead consumers to believe a mutual relationship exists, potentially making them vulnerable to dependence, risk, and control. Shoenberger collaborated with international colleagues from King's College London, CQUniversity in Australia, Old Dominion University, and the University of Amsterdam on this research. Additionally, Shoenberger co-created and teaches an undergraduate course at Penn State, 'COMM 200N Generative AI for All,' which explores the ethical and societal implications of generative AI.