Disney Faces $5 Million Lawsuit Over Facial Scanning at Theme Parks
The Walt Disney Company is facing a $5 million proposed class action lawsuit over its use of facial scanning technology at Disneyland and other California parks. The lawsuit, filed in a U.S. District Court in New York, claims that Disney scanned the face of Summer Christine Duffield without adequate consent during her visit to Disneyland and Disney California Adventure Park. The complaint accuses Disney of violating privacy, competition, and consumer protection laws by not sufficiently disclosing the use of the technology and the data collected. Disney began implementing this biometric technology in late April, offering visitors the option to skip face scanning, although there are more lines for those who opt for scanning. The technology is intended to streamline guest entry and prevent unauthorized use of park passes. However, concerns have been raised about how Disney uses and retains the biometric data, especially regarding children's data.