Johnston Community College Reconnects Students with Digital Engagement Strategy
Johnston Community College has successfully re-engaged 122 students who had paused or stopped their studies through a digital engagement strategy called 'GuidePosts.' This initiative, developed in partnership with Motimatic, uses behaviorally designed digital prompts across social media platforms to encourage students to take small actions towards re-enrollment. The campaign targeted various student groups, including those who had previously applied but not enrolled, and those who had paused their education. The strategy resulted in significant engagement, with nearly one million impressions and 65,000 engagements, ultimately leading to 1,703 re-registrations and over 200 students applying or securing tuition plans. 
