Queenstown Tourism Delegation Visits Hangzhou to Promote New Zealand Destinations and Explore Cooperation
A tourism delegation from Queenstown and Wanaka, New Zealand, led by Mat Woods, chief executive of Destination Queenstown and Lake Wanaka Tourism, visited Hangzhou, China. The purpose of the visit was to promote Queenstown and Wanaka as holiday destinations and to meet with local travel businesses. The delegation also participated in the 10th Hangzhou International Friendship Cities Mayors Forum. Queenstown, located on New Zealand's South Island, attracts approximately 3 million visitors annually, despite having a resident population of about 35,000. China contributes significantly to New Zealand's tourism, with around 350,000 Chinese visitors annually, and about 60% of these travelers visit Queenstown. The region offers year-round attractions, including lake activities, autumn foliage, and skiing, with popular day trip destinations like Milford Sound, Glenorchy, Arrowtown, and Wanaka.