Japan Tourism Agency Reviews Dual Pricing to Combat Overtourism
The Japan Tourism Agency is reviewing the implementation of dual pricing at tourist sites, where nonresidents, including international tourists, are charged higher fees than local residents. This initiative aims to address the issue of overtourism by maintaining and enhancing tourism content while managing visitor numbers. The agency plans to develop guidelines to assist local governments and businesses in setting these charges. This move follows recent actions by the Himeji city government, which increased the entrance fee for Himeji Castle, a UNESCO World Heritage site, to 2,500 yen for nonresidents, while keeping the price for residents at 1,000 yen.