Ofcom Report Reveals Decline in Active Social Media Use Among UK Adults, Rise in AI Tool Reliance
A recent report by Ofcom, the UK's media regulator, indicates a significant decline in active social media engagement among UK adults. The study reveals that only 49% of adult social media users actively post, share, or comment, a decrease from 61% in 2024. Additionally, the number of users exploring new websites has dropped from 70% to 56%. Despite this decline in active participation, social media usage remains widespread, with 89% of adult internet users engaging with at least one platform, and this figure rises to 97% among those aged 16-34. The report also highlights a growing reliance on AI-powered tools, with over half of UK adults now using AI applications such as ChatGPT and Copilot. This trend is particularly pronounced among younger adults, with AI being used for various purposes, including conversational interactions and creative tasks.