Rochester City Council Continues Efforts to Boost Awareness of Recreational Opportunities
The City of Rochester is continuing its efforts to increase community awareness of public recreational opportunities. Following earlier criticism regarding the scaled-back launch of a new sales-tax-funded sports complex, the city has allocated $27,000 from a $55,000 budget to promote facilities and programs offered by the Park and Recreation Department and its community partners. This investment includes enhanced print and digital communication, promotion of seasonal offerings, and improved coordination with Rochester Public Schools Community Education. Rochester Strategic Communications and Engagement Director Jenna Bowman reported to the City Council that these funds have been used to test and expand approaches for increasing awareness. Specific initiatives include a 20-page mailer sent to every Rochester residence, Graham Park billboard ads costing $140 per week, and $7,500 spent on local online activity guides. Future plans involve additional radio and online advertising, boosted social media posts, an...