NHL Challenges Colorado High School's Use of Buffalo Sabres Logo, Prompting Legal Discussions
Smoky Hill High School in Aurora, Colorado, is facing scrutiny from the National Hockey League (NHL) over its use of a logo similar to the Buffalo Sabres' trademarked bison head. The high school has been using this logo since at least 2001. The Cherry Creek School District, which oversees Smoky Hill High School, received communication from the NHL regarding the logo's similarity to the Sabres' retro design. As a result, the district has decided to halt the printing of new materials featuring the logo, although existing items can still be used. The NHL has expressed a willingness to work with the school district to find a resolution, potentially involving a royalty-free agreement. Discussions were initially disrupted by the COVID-19 pandemic but have resumed in 2026.