Oura Acquires Counsel Health to Integrate AI-Native Primary Care with Biometric Data
Oura, a health intelligence platform known for its smart rings, has acquired Counsel Health, an AI-native primary care company, for $625 million in cash. This acquisition aims to merge Oura's continuous biometric data with Counsel Health's platform, which combines medical AI with in-house physicians to provide immediate, high-quality guidance and care. The integration will allow Oura members to receive personalized medical advice, and if needed, escalate conversations to board-certified Counsel physicians within minutes, all through the Oura App. Counsel Health's model utilizes AI to draw on medical records, prior interactions, clinical guidelines, and biometric data to offer personalized guidance, and its physicians use a proprietary Clinician Cockpit for context-aware clinical suggestions. This move is expected to enhance proactive and personalized healthcare by offering preventive, acute, and chronic care support.