Food City Launches Annual 'Race Against Hunger' Campaign to Support Local Hunger Relief
Food City has initiated its annual 'Race Against Hunger' campaign, a long-standing initiative since 1992 aimed at combating hunger in the regions it serves. The program, which began on November 4th and will run through November 30th, invites customers to contribute to local hunger relief organizations. Shoppers can make donations of $1, $3, or $5 at checkout, or round up their total purchase to the nearest dollar. Online contributions are also accepted. According to Steven C. Smith, Food City’s president and chief executive officer, hunger remains a significant issue in their operating areas. Misty Deskins, Food City senior director of marketing, emphasized that millions of Americans require food assistance annually. Last year's campaign successfully raised over $541,000, and the company hopes to surpass that amount this year. Additionally, Food City is also conducting its 'Friends & Pets in Need Holiday Food Drive' from November 4th to December 31st, offering specially marked bags of non-perishable food a...