Australia Implements Social Media Ban for Under-16s, Impacting Brands and Youth Marketing
Australia has enacted a groundbreaking policy banning children under 16 from using major social media platforms such as TikTok, Instagram, and YouTube. This move, part of amendments to the Online Safety Act, requires platforms to take 'reasonable steps' to prevent underage users from holding accounts, with non-compliance resulting in fines up to A$49.5 million. The ban affects platforms like Facebook, Instagram, Snapchat, and YouTube, though messaging apps like WhatsApp and Messenger are excluded. The policy aims to protect young users from harmful content and improve their mental health. However, it has sparked debates about its effectiveness, as many teenagers have found ways to bypass the restrictions using VPNs and other methods.