World Travel Tourism Council Appoints Najib Balala as Executive Vice-President
The World Travel & Tourism Council (WTTC) has appointed Hon. Najib Balala as the Executive Vice-President for Advocacy, Government Affairs, and Research. Balala, a former Kenyan Tourism Minister, brings extensive experience in shaping tourism policy and strengthening the sector's global operating environment. His new role at WTTC, based in Madrid, involves leading the council's global advocacy agenda, engaging with governments, and conducting policy research. Balala's career highlights include his leadership during the COVID-19 pandemic, where he implemented strategic changes that earned Kenya the 'Safer Tourism Seal'. His appointment is expected to enhance WTTC's influence in the tourism industry.