Somos PAC Invests $6 Million to Reengage Latino Voters in Texas
Somos PAC, a left-leaning political group, is investing $6 million in efforts to reengage Latino voters in Texas, a demographic that has shown a trend away from the Democratic Party in recent years. The initiative includes a $2 million statewide voter education campaign and a $4 million advertising push targeting three key South Texas House districts. These districts, where President Trump won by significant margins in 2024, are seen as critical for Democrats to regain control of the U.S. House. The campaign aims to leverage voter concerns about the economy to support Democratic candidates in traditionally Republican-leaning areas. The 15th District, where Republican Rep. Monica De La Cruz faces Tejano music star Bobby Pulido, is among the targeted areas.