Korea Tourism Organization Launches Campaign to Attract Australian Travelers
The Korea Tourism Organization (KTO), in collaboration with creative agency REBORN, has launched a new campaign aimed at attracting Australian travelers to Korea. The campaign, titled 'Korea Unlocks More of You,' seeks to highlight Korea's diverse offerings, including its food, culture, trends, nightlife, and nature. The initiative is designed to encourage Australians to engage more deeply with their surroundings, promoting a bolder and more curious travel experience. The campaign is being rolled out across various media channels, including digital, social, and influencer platforms, and directs travelers to UnlockKorea.com.au for exclusive travel offers. Actor and social media personality Maddy MacRae is featured in the campaign, which showcases Korea's vibrant street food scenes, historical palace courtyards, and neon-lit nightlife.