Kering and Saudi Fashion Commission Expand Generation Award to Middle East
Kering, a French luxury conglomerate, in collaboration with the Saudi Fashion Commission, has announced the expansion of the Kering Generation Award to include the broader Middle East region. This initiative, initially launched in Saudi Arabia, aims to foster sustainable fashion innovation. The program focuses on regenerative materials, circular design, nature and animal welfare, and consumer engagement. The expansion reflects Kering's commitment to sustainability and cross-border collaboration. The award provides mentorship, workshops, and international exposure to startups that demonstrate innovation in sustainable fashion. 
