Jon Gray Discusses Strategies for Justifying Airborne Public Safety Programs
Jon Gray, alongside host Jack Schonely, is participating in a two-part panel for The Hangar Z Podcast, focusing on the critical aspect of justifying air support programs in public safety. The discussion, which also features industry veteran Terry Miyauchi, Sgt. Wade Bourassa of the Saskatoon Police Service, and Kyle Fields from Bell, delves into internal and external unit marketing for airborne public safety. The panel emphasizes moving beyond a 'quiet professional' mindset to actively educate decision-makers, city councils, command staff, and the public about the value of aviation programs. They explore how to craft compelling narratives from raw data, highlighting operational limitations and missed missions as potentially more politically impactful than routine successes. The conversation also covers practical marketing strategies, including short-form video, strategic social media engagement, and engaging key city stakeholders like finance, IT, economic development, and fire services. A core message is ...