South African Tourism Appoints Gate 7 for ANZ PR Campaign to Boost Travel
South African Tourism has selected Gate 7 as its public relations and communications agency for Australia and New Zealand. This decision follows a competitive tender process aimed at enhancing awareness and increasing visitation from these markets. The Sydney-based agency will collaborate with South African Tourism's local team to manage earned media, social media, and broader communications. The appointment is timely, as Australian arrivals to South Africa reached 121,000 in 2025, marking a 23.2% increase from the previous year and surpassing pre-pandemic levels. Similarly, New Zealand arrivals grew by 15.8% during the same period. The campaign, titled 'South Africa Awaits: Come Find Your Joy,' aims to offer travelers an immersive experience of South Africa's landscapes, culture, and people. 
