Los Angeles Metro Launches D Line with Viral Marketing Campaign
The Los Angeles Metro D Line officially opened on May 8, featuring a marketing campaign that quickly went viral. The campaign, centered around the slogan 'Ride the D,' attracted significant attention due to its humorous double entendre. The D Line extension, which spans 3.92 miles, connects downtown Los Angeles with Beverly Hills, and is part of a larger project that will eventually extend to Westwood by 2027. The marketing strategy, which included merchandise like T-shirts, was well-received, with items selling out rapidly. The campaign has been credited with generating excitement and engagement around public transportation in Los Angeles, a city known for its car-centric culture.